Why do I need a professional copywriter?  Why can't I just do this myself?   

 

It's true that most people can write. But copywriting is an art and science, and it's much more than simply words on paper. Good copywriting must be learned. It involves specific structures and techniques. It requires a deep understanding of content marketing, search engine optimization, and how people respond to words, graphics, layouts and images. 

 

Some people can do this without training, study or experience. But not many can do it well. Sometimes they can do more damage than good. Is it worth the risk to your business or project? 

 

A handful of people can somewhat imitate the techniques used by professional copywriters. But more often than not, the best business decision you can make is to call in a professional.

 

Let's use an example.  Think about changing the oil in your car.  If you Google a description of how to do it, it looks fast and easy. You just crawl under the car and loosen a single drain plug in the oil pan. The old oil drains out and you put the plug back in. Then you open the hood and pour in a few quarts of new oil. You unscrew the old oil filter and screw in a new one. It's just like changing a light bulb.  

 

Easy, right?  Anybody can do it! 

 

But wait - not so fast. You also could have gone to Jiffy Lube and had it done by professionals in a just a few minutes. Meanwhile you relaxed with the morning paper, checked your e-mail, and enjoyed a fresh cup of hot coffee. You didn't make a mess in your garage. You don't have 5 quarts of dirty oil to dispose of safely.  It doesn't take you several hours to do since you're not a trained mechanic. 

 

Instead, you let a professional do it. The cost was fair, and well worth your valuable time. You thank the technician and drive away with an engine that feels great...and so do you! 

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Copy, grant and proposal writing is like this. You'll be glad you let a professional do the heavy lifting for you.